Design for Dignity Retail Guidelines. Making retail environments accessible and usable to all people regardless of age, size or ability.
Design for Dignity – Retail Guidelines have recently been published (2017) in Australia published by the ‘Australian Network on Disability’ and ‘Design for Dignity’. As the title suggests, the guidelines in the document provide an insight into how people with a disability should be able to engage in the retail shopping experience without loss of dignity.
Although an Australian publication, the guidelines are based on research findings that apply worldwide and the publication highlights how shopping is an important part of daily living that provides a level of social engagement and interaction.
The guidelines also steer readers towards some of the areas of the shopping experience that are important to people with disabilities. For example:
- Ensuring good customer experience.
- Being treated fairly.
- Travelling to the store and maintaining accessibility.
- Inside the store.
- Checkout.
- Dealing with customers on the telephone.
- Purchasing online and ensuring the process is accessible.
- Emergency evacuation
The guidelines are intended to provide retail business owners, service providers, shopping centre owners and managers, designers, builders and certifiers with an understanding of how to make the shopping experience for people with disability more independent, pleasurable and dignified.
For further details on the Design for Dignity Retail Guidelines click here.
To find out more about what matters to customers with a disability and ways to create an accessible shopping environment please do not hesitate to contact one of our team on 01 – 4151285 or e-mail [email protected]
